William's posterous

Great Golf Books

I was playing a round of golf with a high school player recently and decided to share my list of great golf books.  I started to say that I wished that I had read these books when I was in high school.  Then I realized that all but one of them have been published since then!!

The Impact Zone: Mastering Golf's Moment of Truth
Golf is Not a Game of Perfect
The Inner Game of Golf
Dave Pelz's 10 Minutes a Day to Better Putting [ILLUSTRATED]
Dave Pelz's Short Game Bible: Master the Finesse Swing and Lower Your Score (Dave Pelz Scoring Game Series)

This is older, but fun.
Golf in the Kingdom (Compass)

Tropicana Orange Juice - Attachment to packaging

Tropicana's disaster repackage of their orange juice from this year is a pretty good story if you haven't seen it.  Sales plunged 20% in first 6 weeks.  Beth stopped buying in protest.

Shows importance of packaging, even though I think things are generally over packaged.  Besides making the product look like a generic, something that is missing in a lot of discussions of the problem, is a comment Beth made that they also made all their different versions (no pulp, extra pulp, etc) look the same, so even if you found Tropicana, you couldn't find the specific one you wanted.  

Below are some good posts.  By the way, the package change they made when they went back to the old look, with the little orange shaped cap, is pretty nice.